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Swedish fashion label shows menswear collection in London for first time  

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Making its London fashion show debut was Swedish label Tiger of Sweden. The label, which is headed up by Scottish designer Ronnie McDonald, was showing its Spring/Summer 2015 collection at London Collections.

The label opened its first London store in October 2013 and now has two stores in the capital; however, this is the first time the label has ever shown at a fashion event in London. Smart baseball caps were added to the suits and jackets giving them a more casual feel.


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